Well, today is the last day of our New York City media adventure.
To begin, we made our way to Meredith Corporation to meet with Miami alum, Amanda Wolfe. She currently works as the Senior Digital Director for Shape.com and Fitnessmagazine.com. Her job sounded awesome granted that she gets to learn about health and fitness topics on a regular basis. Amanda talked to us about how she got her start in journalism. At Miami, she majored in Journalism and Mass Communications (same with me!). She obtained the ASME summer internship program before her senior year working at Parents Magazine. After graduating with a secure job waiting for her in NYC, Amanda packed up and moved out East. She has climbed her way through the Meredith Corporation brands and loves her job at Shape/Fitnessmagazine.com. At Shape, they produce about 8-15 original pieces a day and about 3-5 original pieces on Fitnessmagazine.com. I loved hearing about her time at all the Meredith Brands and hope to one day obtain a similar position.
Next, we were brought down to the test kitchen that is used for Family Circle and Everyday with Rachel Ray. Melissa Knific is the associate food editor for Family Circle and we were fortunate enough to meet with her down in the kitchen where she spends most of her time. She is also a Miami graduate who has made a name for herself in the journalism field. Melissa talked to us about the process that she goes through when creating a new recipe. There is actually three different times that they test the recipe and on the third is when they do the photo shoot. She decided on her career by combining her two loves: cooking and writing!
After we left Meredith, we hopped on the subway to make it to our last stop of the the trip, National Public Radio! We met with the Ombudsman, Elizabeth Jensen. She was my second assignment so I led the way in questions. I learned that she actually started out writing for a publication on media and from there her career took off. Her speciality is writing about media ethics, hence the Ombudsman/Public Editor title. Essentially, she deals with people who are offended by content or are unhappy with the way that NPR goes about their journalistic practices. On a daily basis, she receives emails from listeners who are complaining about a certain issue. Recently, she has found that Democrats have been unhappy with the way that the Republican party has been covered more than the Democratic party. When she receives a complaint, she will send it off to the involved staff member and allow them to figure out how they would approach it. After this, she will make the final call. Her job seems very difficult and I truly admire her dedication to NPR’s listeners. During the Q&A, we also discussed how NPR is trying to attract a younger audience. Obviously we know that digital is a huge factor for millennials. They have even created an NPR iPhone app that can recognize the user’s interests and bring them content based on that. I found this meeting very interesting and loved getting an inside look at such a widely known organization. Elizabeth was a fantastic last guest to have and I felt she wrapped up our trip on a high note.
After this, we were set off on our own. Some girls and I got sushi at Blue Fin before heading off to LaGuardia Airport. I was sad to go, but felt extremely fortunate to have been apart of such an inspiring and career motivating program. As the only senior in the group, the week was definitely a driving factor in my decision finding a career in online journalism. I want to thank Patti Newberry for setting up all of our meetings and for being our guide through the NYC journalism/media field.
Who knows, maybe I’ll end up in The Big Apple!